I'd heard about the film from a few friends and decided to finally sit down and watch it on Tuesday night.
Helvetica is a documentary film by, the New York based, Independent film maker and director Gary Hustwit. This is what he has to say about it;
"Why make a film about a typeface, let alone a feature documentary film about Helvetica? Because it's all around us. You've probably already seen Helvetica several times today. It might have told you which subway platform you needed, or tried to sell you investment services or vacation getaways in the ads in your morning paper. Maybe it gave you the latest headlines on television, or let you know whether to 'push' or 'pull' to open your office door. "
The power of Helvetica really is impressive and probably something you won't notice without watching the film. Although I must admit this isn't the sexiest film to grace my screen it does make for very interesting viewing and will make you appreciate the beauty of Helvetica all the more. I recommend you put it at the top of your "to watch" list.
Ed.
The Arrogance.
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